Ever met someone who says they know New York City like a native? Well, they probably don’t know as much as today’s Best Ever guest. He knows NYC like the back of his hand, and shares with us all we need to know about investing in NYC, how to market your neighborhood in person and especially online, and what YOU need to be able to answer about a neighborhood before you invest.

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Mike Mishkin’s real estate background:

–          NY real estate broker and owner of Love Where you Live Realty specializing on the Upper West Side of Manhattan where he grew up

–          Also owns and operates http://www.ilovetheupperwestside.com which is a neighborhood blog covering events, restuarants, real estate

–          Used to be a comedian

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